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Astrata signs 5-year partnership with Electronic Manufacturing Services division of automotive industry giant Bosch

May 3, 2022 11:00:00 AM

Reshoring its production from Malaysia to France enables Astrata to improve its delivery performance in Europe and reduce its environmental impact and logistical risks.

Eindhoven, Netherlands, 3rd May 2022 – Astrata, a leading provider of enterprise management software and advanced location-based IT services (telematics), has signed a 5-year partnership with automotive industry giant, Bosch Group. Reshoring its production from Malaysia to France enables Astrata to improve its delivery performance in Europe and reduce its environmental impact and logistical risks.

Following the global component shortage in Q4 2021, Astrata decided to relocate its production from Malaysia to Europe to reduce logistical risk and shorten delivery times as part of its risk and mitigation planning. The company was looking for a strong local Electronic Manufacturing Services partner to be able to supply all of its customers in the long term while also optimising its supply chain and fulfil its performance goals for 2022.

Recognised as a global partner of the automotive manufacturing industry, Bosch has a reliable supply chain thanks to its many resources including its robust purchasing teams and advanced electronic warehousing capabilities. This reduces the risk of shortages and enables Astrata to further improve the flexibility and scalability of its supply chain to meet global demand. The five-year partnership with Bosch is for the manufacturing of Astrata’s advanced fleet management system for HGV and LCV hardware. Test benches and quality assurance equipment were transferred to Bosch in order to maintain the quality of the equipment. Following a transition period, Bosch now carries out Astrata's entire European production at its Mondeville site in Normandy, France.

Marius van den Berg, SVP Engineering and Technology at Astrata, said: “We are very proud and honoured to have partnered up with Bosch, recognised as being one of the world’s leading electronic automotive manufacturers, to meet our customers’ rapidly growing demand for advance telematics solutions at scale.”

“Our automotive electronic manufacturing expertise makes perfect sense for hardware such as Astrata’s. We are honoured to have been selected and look forward to extending collaboration with Astrata”, confirms Vincent Guignard, EMS Business Director of Bosch Mondeville.


The Bosch Group is a leading global supplier of technology and services. It employs roughly 401,300 associates worldwide (as of December 31, 2021). According to preliminary figures, the company generated sales of 78.8 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,300 associates in research and development, of which more than 38,000 are software engineers.
For more information:https://www.bosch.com

Topics: News
Astrata Europe

Written by Astrata Europe

Astrata is a software company with strong foundations in geolocation, telematics and fleet management. We deliver solutions that streamline transport, logistics and supply chain operations and mobile workforce management. Relied upon by over 1200 customers globally, we help you operate at peak performance by improving efficiency and profitability, and increase safety and security.

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