Astrata - Driver Coach - Fuel Management - transport and logistics

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Driver Coach
Better fuel economy? Drivers hold the key!

With Driver Coach your drivers will not only improve on fuel consumption and CO2 emissions, but also increase road and driver safety. The real-time feedback loop and adjustable targets set for each individual driver, steers each driver individually to ‘ideal’ driving behaviour.  

Driver Coach cuts fuel use, emissions and accidents

Save up to 8% on fuel consumption!

Astrata’s Driver Coach is the first to analyze and communicate a vehicle driver’s performance in real time, so closing the ‘loop’ for instant learning rather than waiting until the trip is finished. Driver Coach analyses 12 different driving style indicators and communicates a driver’s performance compared to his objective in real-time.


Soft alerts give gentle reminders about factors like speeding and over-maximum RPM, harsh acceleration and braking, wasted inertia (acceleration quickly followed by braking) and idling. This can result in fuel consumption being reduced by up to 8%!

How Driver Coach works
Learn how Driver Coach is impacting both the driver as the back-office
How it works on the driver’s side:

Driver Coach uses the truck’s data that comes from the CANbus and converts it to easily understandable expert advice for all your drivers in real-time.

How it works for a fleet manager or dispatcher:

Fleet Managers can set targets KPIs (Key Performance Indicators) individually per driver or for their entire fleet. The targets are determined by the fleet manager. 

Why Driver Coach?

Driving style has a huge effect on fuel consumption, emissions levels and vehicle accidents.

Harsh driving increases fuel consumption and its associated CO2 and NOx emissions. Sudden accelerations and decelerations impact vehicle maintenance costs too (particularly increasing the wear on brakes, transmission and suspension). Over-speeding is one of the main causes of heavy goods vehicle crashes. Driver training by human instructors can have a short-term effect but is resource intensive – tying up the vehicle, driver and trainer. And it gives only temporary benefits as drivers often quickly fall back into previous bad habits.

Taking control of the throttle saves fuel and is safer
  • instant feedback on driving style and events
  • clear red/amber/green driving advice & trip scores
  • alerts on over-speeding, harsh acceleration/braking, idling
Fleet Managers in control, like never before
  • less fuel consumption and lower fuel bills
  • reduced emissions levels and carbon footprint
  • Less vehicle accidents, lower maintenance and training costs

Our customers are the winners:

Astrata’s fuel management solutions deliver results

"Astrata helps us achieve significant reductions in fuel consumption and CO2 emissions, using the KPI reports and Driver Coach. In addition to offering key commercial advantages, this can also be seen as reaffirmation of our commitment to the environment."

Santiago Laredo
Founding partner Hermanos Laredo

“Going far beyond on-board telematics solutions, Astrata provides us with a real-time decision tool, which greatly enhances the comfort and efficiency of the business”.

"The accuracy of the data – all of the information about fuel consumption and eco-driving, for example – is very important to Phone Express, as we are now able to get a real-time overview of all data concerning drivers, vehicles and their load, which is useful information to increase the overall performance of the company.”

Emmanuel Leguay
Development Director, Phone Express

"The key benefit to choosing Iveco is that it is a vehicle that we know and trust. Another key addition is Iveco’s Driving Style Evaluation tool, which is fitted in all of the new vehicles, enabling drivers to improve their driving performance in real time and, as a result, to optimise their fuel efficiency – a tool which Iveco says can generate fuel savings of between 5% and 12%."

Sean Wilson
National Contract Manager, Clipper Logistics
Our key fuel related products and features
Enabling transport companies to reduce fuel consumption by up to 8%!

Driver Coach

Driver Coach can help your drivers to reduce their fuel consumption and CO2 emissions, while also increasing road and driver safety. The real-time driver coaching in-cab, based on the behavioural targets per driver, steer your drivers to their ‘ideal’ driving behaviour. Resulting in up to 8% less fuel consumption!

Driver, Fuel and CO2 Reporting

Gain reliable insight in how your drivers are driving, and how much fuel they use, including detailed overviews of your fleet’s CO2 emission

Driver Style Evaluation

Driver Style Evaluation (DSE) is a unique, IVECO Stralis Hi-Way solution, it coaches drivers on how to reduce fuel consumption.

Are you ready to take control?

Request a demonstration by one of our Fleet Management specialists and learn what impact Driver Coach can have on your operation!


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